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Mideer Brand

Mideer, founded in Ningbo, China in 2016, is a world-renowned brand that combines toys, art, games and education.It is our mission to give families and children around the world the opportunity to play with our toys.


"Discover, fun, art" is the DNA of mideer. We will do everything we can to encourage children to explore the furthest limits of their imagination, to play the most enjoyable games, and to help them become adults with passion and aesthetic judgment.

Our brands include mideer and uncle wood.

Mideer devoted to achieve the concept " Good toy is art." Pay attention to children's needs, combine art creativity and the world's diverse cultures, and cultivate children's multiple intelligences through toys.We respect aesthetic as the highest principle, and  our designs are based on children's psychology and growth.

We combine children education within visual arts, develop children’s identifying ability  in detail, improve their understanding of beauty.

Mideer treasures "every single kid”, mideer treats every child like a seed wanting to germinate. At the beginning of the design, we would consider how can toy promote children's development, and ensure the safety, non-toxicity and durability of the product with the strictest standards in the production. As we go forward, we ruminate on the question "Is this really helpful to kids?

Before we launch our products, every sample will be analyzed and checked carefully. All products of mideer adopt natural plant dyestuff, printing ink, etc. All have passed the EN71, the European safety standards. We insist on using manual quality inspection to trace back to every detail. Strict QC guard our children to play in safe.


M i d e e r   h a s   t h e   b e s t   t e a m !

mideer gathered designers and artists from Greece, Germany, France and China. We combine the infinite creative inspiration and the most international cutting-edge art will continue to promote the sense of art and individuality, and bring new concepts and classic remodeling to the toy industry.


 Mideer cherishes "every single buddies." Along the way, we have been learning and exploring from our predecessors and seeking for a bigger world stage. University Games and Ed.Inter, the international first-tier brands, are attracted by the artistic temperament of mideer. We have reached a deep strategic alliance in product series development and market development  after communication, and mideer has completed another sublimation on the road of self-growth. It is with the help of these excellent partners that mideer has been accepted by an increasing number of families around the world.

Mideer insists "The right is the best." In order to present international cutting-edge art to children, we keep seeking opportunities to cooperate with the best artists.



mideer X Eric Carle: 

The hungry caterpillar by the international artist Eric Carle, has sold more than 30 million copies in 47 languages. His works have won numerous international awards, such as the children's book industry Oscar - Bologna International Children's Book Fair design award, New York Times best children's book award, and have won more than 70 awards in the United Kingdom, France, Japan. The first picture book gallery in the United States was even his personal picture book gallery. We will develop a variety of products through all-around and deep cooperation, so that children can have the best art and the most perfect game experience. 








mideer X MIYANISHI: MIYANISHI is a famous picture book master, the world's first dinosaur children book writer. His representative works include more than 70 picture books such as You look delicious and I am tyrannosaurus rex, which have sold more than one million copies. 

He has won many awards such as Prize of picture book of culture prize published by yantan club, Book promotion athletic association award, and Japan Kenyon picture book award. In his opinion, picture book is the art of "turning pages", and his picture books leave enough room for fun, sense of space and aesthetic enjoyment. This year we will bring this tender and tough touch to children in the form of toys.